Pinterest can be the most useful platform for driving traffic to your blog and an extension of your brand. Over the years, Pinterest has taken a big chunk of my focus to generate meaningful web traffic, thus landing more revenue in website ads and affiliate links.
When I think about how Pinterest changed my blog business over the years, I realized just how vital it has been. One of the beauties of Pinterest is that it works in a way that does not require several thousands of followers to generate clicks or sales.
Unlike Facebook or Instagram that often have a “pay to play” algorithm that incentivizes ad spend, Pinterest runs as a true search engine. And the best part? Pinterest can actually be a lot of fun to use.
It’s an extension of your brand and a place to be inspired. If you’re anything like me, you probably spend a few hours a week pinning away. Well, so does 335 million other people. Yes, there are 335 million monthly users on Pinterest which means for your business, this could be a game-changer.
How to Use Pinterest For Your Blog
Treat It Like A Search Engine
One of the first things to do when looking at Pinterest is to reframe how you think about it. Often it gets referred to as a “social media” platform. While it does have some social elements to it, it is first and foremost a search engine.
Think about how you use Pinterest. Like most users, you’re opening it up to either scroll the feed or most likely to search for something. Pinterest’s search engine format is incredibly user-friendly and a lot of people use it similar to Google.
So when we think about how to use Pinterest for your blog, I like to think about it in this way: what problems are people looking to have solved? Can your blog or content solve these?
This is one of the best ways to get Pinterest working for your blog. Maybe you have an epic guide to a city, a recipe that is unique or easy, these kinds of content serve solutions to searched questions.
I cover how to determine what people are searching for (also known as “keywords) in my Pinterest E-book in depth.
Make It An Extension Of Your Brand
As you would think about your Instagram grid for tones and content, you should do similarily for Pinterest. If someone is coming to your profile whether it be via a pin or your site, you want your account to be an extension of your brand.
I like to think about this in terms of the content I create and share. Is it on brand? Are the images beautiful and representative of the content I create?
All of this can help align your brand across multiple destinations on the internet.
Create a Blog Board
If you’re consistently creating blog content, you will want a destination to pin that content to. I’d recommend creating a board just for your blog content. Give it a title and description for what people can expect to read.
If you want followers to find your new blog content, they can then follow this board and see the newest content. Here is my Pinterest board for my blog.
Use High-Quality Photos
Pinterest is a visual search engine with an emphasis on visual. Your images matter greatly so when pinning content, pin your best. Make your photos pop, have them edited.
You can do this first by choosing the best images for your blog post since you’ll be pinning from there. It’s a “two birds, one stone” scenario when you start with the imagery you upload to your blog posts.
Don’t have the imagery you need? Consider sourcing from a place like Haute Stock.
Start Pinning Your Content + Others
Over the years I’ve tried several different strategies on increasing the click-throughs to my site. I’ve done everything from only pinning my content to doing a holistic blend of my content + others.
I found that my monthly reach with Pinterest was much higher when I was also sharing other’s content. So my takeaway is that Pinterest does indeed value the “social” element to it. I’d recommend pinning your content + others.